Business brochures are important marketing materials as they are used to provide a comprehensive guide about the products and services of the business. But before they land on the hands of their intended audience, they need first catch their attention.

Hence, a well-designed business brochure is essential to achieve such purpose. If you are in the process of creating a business brochure, experts in brochure design in Dubai share some pointers to follow:

  1. Plan your content

When you are designing your business brochures, you need to keep in mind what the readers will see and read in the paperback. Be sure to define the purpose of the brochure based on the content. By doing this, you will be able to identify what type of content will be included in the brochure. But make your content straightforward but engaging. It would be best if you can hire a copywriter to write the content for your marketing collaterals.

  1. Choose the right size

The size of the brochure should depend on the location that it will be distributed. If this is an in-store brochure and not meant to be distributed, you can opt of a larger sized brochure. But if it is meant to be distributed, it would be best to design a brochure that is convenient to carry and store. You need to keep in mind your target audience. A smaller-sized marketing collaterals is easier to take home and put in the bag. This would give the intended audience to peruse the material on their way home or during their free time.

  1. Create a design that pops

The first challenge in designing a brochures is to create a design that would pique the interest of the target audience. The rule of thumb is, once the audience saw the material, they should instantly take the brochure and peruse it in the first five seconds. If they failed to catch the attention of the target audience, then you need to rethink your brochure design.

  1. Do not overcrowd

Some clients tend to put a lot of information and visuals on their brochures since they have the luxury of space to do so. But it doesn’t mean that you will put everything there. Being selective of the information that you share on your business brochure would help the audience to know the products and services that you are offering.

Visit this site to know more about brochure design and printing services in Dubai.